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High Cash Flowing Marketing (and more) Business

OCTOBER 07, 2021

We are pleased to represent an outstanding marketing/communication business (and so much more) with a giant cash flow. This family business (established in 1972) has been managed by the same family member for the last 30 (+) years. He now looks forward to retiring after transitioning his very successful business to a new owner-operator.

The company averages annual revenues of nearly $4.0 million with seller’s discretionary earnings (SDE = the historical cash flow available to pay an owner-operator and service debt) of $1.1 million annually. The business is located in two adjacent, attractive late model buildings (each has 14,000 square feet) on a five acre campus just minutes off a major interstate highway in a suburb of a desirable Michigan city. The real estate (buildings and land) is included in the sale price.

So what does a business with only 13 full-time employees (all of whom are long-term, loyal and non-union) do to generate its outstanding top and bottom lines? Well, the flippant answer is everything. In broad terms, the company designs and implements marketing and brand building programs for both large and small businesses. Its two largest clients are truly world class organizations who have been loyal and active clients forever. No A/R issues here.

A partial list of the “everything” business activities in which this company is involved include (in no particular order):

• Design, produce, and distribute every conceivable type of promotional materials, both products and printed material • Political campaigns • Establishing new and building established brands • Involvement in orchestrating “everything” from grand openings to golf tournaments to new product roll-outs to trade show appearances to sports programs to well, you get the idea…

And speaking of “ideas,” one might say that the company manufactures ideas while making money for both its clients and itself.

During Covid times, many of the company’s clients have asked this business to design and implement new awareness communication programs which often include custom printed material (which the company designs and produces) and/or custom promotional items (which the company designs, manufactures, and distributes).

The company also has a large fulfillment department for it clients. Products are designed, manufactured and then warehoused in a climate controlled environment with fulfillment activity per client specifications which range from hand delivery to overnight shipping services to everything in-between. The company even designs and manages clients’ company stores on a remote, electronic basis.

This high cash flowing business, with a great customer base of both big and small clients, is being offered for $5.65 million which is comprised of the sum of:

  1. 3.75x SDE of $1.1 million = $4.1 million
  2. $150,000 of inventory of promotional finished goods items (as of 11/30/21)
  3. $1.40 million of real estate (two buildings and property)

A typical SBA deal with 10% buyer cash ($565,000), a matching amount for a seller note (to a qualified buyer) and a $4.5 million SBA term loan would result in a four year average annual free cash flow (after both bank and seller note debt service and after paying the buyer a $150,000 salary) of more than $600,000!

And with several new large projects coming on board in 2021 (4th quarter) and in 2022, the company expects to continue flourishing. To learn more about this extraordinary niched business opportunity with an incredible cash flow, please contact Mike Greengard ([email protected] or 616-450-0707).

Contact information

Mike Greengard
Asking $5,650,000
Cash flow $1,100,000
Gross $4,000,000
Reference ID MG1100721
Location(s) Mid-Michigan
Categories Marketing, Sales Business